Emilia Fox of silent witness fame adds her voice to BWT’s first TV campaign in the UK. Her voice will be heard as she guides TV viewers across the country through the benefits of BWT Luxury water..
To be aired for the first time during August, the media campaign will run on TV for a minimum of six weeks and will be supported by an all new Luxury water website, Consumer PR and a strong online presence across the press and social media.
In a break with tradition for the sector, BWT is taking its Luxury water message directly to the UK consumer, giving the market a long-awaited nudge from a trade focus to one of consumer demand.
Coming hot on the heels of its sponsorship of the Sahara Force India Formula One™ team, this new campaign is certain to consolidate the brand and Luxury water in the eye of the consumer.
“We’re delighted to be working with such a famous actress in our first ever TV advertising campaign,” said Jon Wicks, Managing Director. “This game changing move for the company will drive consumer demand and help stockists and installers grow their businesses by making BWT and Luxury water household names.
“Although BWT has been the driving force behind the campaign, the journey has only been made possible with the support of our partners in the trade. Our commitment to those people who support us has never been stronger,” Jon adds. “And with more training dates being announced over the coming weeks on our popular BWP installer programme, there are still plenty of opportunities for more Installers to become Best Water Professionals and to benefit from this fabulous opportunity.”
This campaign is part of BWT’s European drive to raise the awareness of the benefits that softened water can bring to family life. The scale and intensity of the activity is only possible due to the brand’s standing in the international market. Local support continues to be provided by the UK sales and technical team based in High Wycombe.
Installers and stockists are being encouraged to follow BWT’s campaign on line through its social media channels where there will plenty of opportunities to be part of the action throughout the campaign.
More information can be found at: www.luxurywater.co.uk
