Elliott Fairlie, Product & Marketing Director of Grant Westfield, the company behind wall panel brands Multipanel and Naturepanel, explains how wall panels can help installers undertaking bathroom renovations.
Once viewed as a niche or entry-level product, wall panels have evolved into a premium alternative to tiles. The bathroom wall panel market has experienced growth in recent years, driven by advances in core materials, aesthetics, and installation methods. Panels like those in our Multipanel and Naturepanel ranges can be installed directly over existing tiles, eliminating time-consuming surface preparation.
Installer gains
For professionals, efficiency is vital. With wall panels, bathroom renovations can be completed faster, cutting labour time and allowing more jobs to be scheduled. This can not only save money for the end customer but can also boost profitability for the installer.
The Hydrolock® tongue and groove system is key to this simplicity. Developed by Grant Westfield, this patented join system allows panels to simply click into place, forming a watertight seal with near-invisible joins.
Installer Elite
To support and incentivise trade professionals, Grant Westfield has launched the Installer Elite rewards programme, a purpose-built loyalty platform designed specifically for installers, plumbers, and tradespeople.
Every purchase of Multipanel or Naturepanel earns points, with £1 spent equating to 10 points. These points can be redeemed for power tools, tech, trade gear, exclusive promos, and even early product access.
Multipanel University
To help installers maximise the benefits, Grant Westfield offers Multipanel University – a free, online training platform. For both installers familiar with panels and new users the platform delivers on-demand videos, tips, and best practice guidance.
Once completed, installers receive a certificate and digital badge and can apply to be listed in the “Find an Installer” directory on the Multipanel website.
Design led
The aesthetic evolution of wall panels has been a game-changer. From stone-effect panels and concrete finishes to tile-effect designs with realistic etched grout lines, today’s panels can meet, and often exceed, the design expectations of customers.
Collections like XL Offset from Multipanel emulate classic staggered tiling in a large-format layout, while Naturepanel draws inspiration from biophilic design trends using woodgrain textures and natural tones that align with eco-conscious interiors.
These finishes give installers a versatile product portfolio that can satisfy a wide range of budgets and style preferences, from high-end spa-style bathrooms to budget-conscious rental properties.
Low Maintenance
One strong selling point of wall panels is their hygiene benefits. With no grout lines, there’s nowhere for mould or dirt to collect, making them easier for end users to clean and maintain.
The panels are also durable and long-lasting and are backed by a 30-year warranty.
Image: Grant Westfield
