DAB Pumps has launched a refreshed brand identity: Making Water Easy.
The company says that, Making Water Easy reflects the company’s mission to make the experience of using and handling water smarter, more sustainable, and more accessible – for installers, specifiers, merchants and end users alike.
DAB Pumps says the changes will be introduced gradually in the coming months and are designed to better reflect DAB’s values and forward-thinking approach.
“Our promise to make water easy goes beyond product performance,” said Adam Ferneyhough Country Director for the UK & Ireland at DAB Pumps. “It’s about removing complexity at every stage – from selection and installation to operation and maintenance. This refreshed identity allows us to communicate who we are and what we stand for, with greater clarity and purpose.”
In parallel with the visual refresh, DAB says it is enhancing its support for partners across the supply chain – to bring the brand’s ‘easy’ approach also applies to service, training, and aftersales care.
“At the heart of this refresh is a simple idea: that managing water shouldn’t be complicated,” adds Adam. “Whether it’s heating, boosting, drainage or waste water, we’re here to help our customers work smarter and more efficiently – with solutions they can trust.”
Image: DAB Pumps
