
Worcester Bosch has announced the evolution of its loyalty programme, which will now be known as VAULT. The company says it will provide installers with more rewards and support in the ever-changing heating, ventilation, and air conditioning (HVAC) industry.
The new programme has the same loyalty levels (Worcester Bosch Installer, Worcester Bosch Accredited Installer and Worcester Bosch Accredited Partner), but installers can now level up by fitting a range of multi-technology heating products such as oil or gas boilers, air conditioning units and heat pumps, while also getting access to more benefits and educational assets.
The new benefits on offer include instant guarantee certificates for boilers, product and business certification badges, new Marketplace Rewards and a personalised dashboard.
Speaking about the evolution of the loyalty programme, Sales and Marketing Director at Worcester Bosch, Jo Shepherd said: “The enhancement of our loyalty scheme, VAULT, is a natural evolution for Worcester Bosch as we commit to offering multi-technology solutions to installers and consumers. The HVAC market is rapidly changing, and we want to ensure that our installers are empowered with the right tools and supported throughout this transition to enable their customers to make more informed choices.”
Installers will continue to be rewarded for fitting Worcester Bosch products by earning points when they register their installs through their loyalty account. They can then convert points to cash on a card, or spend them on workwear, power tools and more. Installers also have the option to reinvest their points in marketing and business support.
The company says all installers’ existing guarantees, Gas Safe notifications and certificates will be carried over to personalised account automatically, alongside existing points and expiry dates.