Ashley Cooper, Marketing Director at Triton Showers, discusses the key showering technology trends and the benefits of the latest equipment to both installers and homeowners.
It’s safe to say that 2024 was a notable year the bathroom industry. The rise in household water bills has become a growing concern among homeowners. Meanwhile, the anticipated arrival of the Future Homes Standard legislation is set to catalyse a shift towards sustainable housing. As a result, electric showers are poised to play a key role in driving change.
Electric showers are known for their energy and water efficiency. By heating water on demand, energy isn’t needlessly warmed when not required, helping end-users to subsidise any incoming increases in water bills set to arrive later this year.
Reducing consumption is a priority, but it’s important that style and design elements aren’t sacrificed. Fortunately, the latest appliances are designed to fulfil both needs, enabling homeowners to lower their water and energy usage, save money on household bills and enjoy a stylish shower design.
Consumption transparency
A trend set to continue growing in popularity over the coming year is consumption transparency. Following another rise in water bills, it’s understandable to see why more end-users are eager to monitor their water usage patterns to identify areas where they can reduce consumption.
In the past, however, electric showers have left customers in the dark when it comes to monitoring water usage and cost per shower. Fortunately, the market’s latest offerings, such as Triton’s ENVi®, have been designed to solve this problem indefinitely, providing end-users with full control over their shower experience, right down to the cost.
ENVi® enables users to monitor their activity through metrics such as estimated water and energy consumption, providing subsequent feedback designed to inspire cost-conscious behaviour.
The road to sustainability
Partnered with the growing prominence of consumption transparency is the continued demand for electric showers. As end-users become increasingly aware of their energy usage and environmental impact, this will likely lead them to seek out more efficient and sustainable appliances, such as electric showers.
Electric showers cost nearly a third less to run than a mixer shower, saving up to 52,000 litres of water annually in the process. These findings, conducted by Triton, were based on a five-minute shower and compared an 8.5kW electric model to a mixer fed by an A-rated combi boiler outputting 12l/min. The analysis also demonstrated that end-users have the chance to reduce energy usage by 76%.
Behavioural changes
Manufacturers will also continue to invest in models capable of encouraging customers to join the road to sustainability. Triton’s ENVi® features an eco-mode which encourages users to reduce their shower time by one minute, a small habitual change that could make a monumental difference.
If just one percent of UK households cut their daily shower time by one minute in 2025, this could save over 673 million litres of water. It could also save nearly 6.7million kgCO2e. This minimal change can empower households across the country to reduce their water consumption and energy bills.
Installers can also direct homeowners to tools like Triton’s Energy and Water Savings Calculator which, through inputting simple questions about household occupants and their typical showering habits, can provide personalised tips and the subsequent cost savings available by making small habitual changes to showering routines.
Minimal bathrooms
2025 will be another year of innovative bathroom designs, and there are plenty of interior trends that will influence customers’ purchasing decisions. The popular zen bathroom trend, for instance, is being driven by a growing focus on well-being. As a result, it’s likely that customers will continue to be on the lookout for showering solutions capable of offering a minimalist aesthetic.
Hosting up to six unique profiles, ENVi®’s smart control panel allows users to customise their shower experiences through tailored temperature and pressures. The sleek, digital display touchscreen makes accessing the wide range of features an effortless task.
Design flexibility is offered through the electric shower heater unit, Tri-Hub™, which can work remotely up to 3m away from the control panel. This allows for installation in a loft area or airing cupboard, freeing up space while helping to achieve the increasingly sought-after minimalist bathroom design.
Installing with ease
As ever, installers play a major role in achieving a customer’s desired finish for bathroom projects. Entering 2025, it’s crucial that the products they are working with are straightforward to install, ensuring the process is as time effective as possible.
When designing ENVi®, Triton invited a focus group of installers to share feedback on a prototype of the model. The suggestions played a vital role in refining ENVi®, including the addition of captive screws in the Tri-Hub™ unit to enhance visibility for installation in unlit spaces and the installation of support QR codes on the unit. These design features were added solely to improve the installation process and ensure that fitting the system is as easy as possible.
Getting ahead of the game
It is essential that any sustainable action factors-in the importance of generating immediate cost savings. A number of trends will undoubtedly influence the shower industry in 2025, yet it can be argued that sustainability will continue to sit at the top of the tree.
By promoting smart upgrades such as electric showers, installers can help their customers to boost efficiency in the home, reducing their energy bills in the process.
