Fergus, the job management software for tradespeople, has released a guide to the top sales strategies that installers can adopt to kickstart their business in 2023.
Trades business owners can use a variety of sales strategies to attract new clients and grow their business. From networking and referrals to lead generation and special offers, there are many ways to effectively promote your services and reach potential customers. By implementing the right tactics and being proactive in seeking out new opportunities, business owners can effectively grow their business and succeed in a competitive market.
There are several sales strategies that installers can use to grow their business and attract new clients. Here are some ideas to consider:
Networking
Attend local networking events and join industry associations to meet potential clients and partners. You can also network online through social media platforms and online forums. Many leads can be gained through local Facebook groups, for example.
Referrals
Encourage satisfied customers to refer your business to their friends and colleagues. Offer incentives such as discounts or gift cards to encourage referrals. There’s nothing like recommendations to grow your business.
Marketing
Develop a marketing plan to promote your services to potential clients. This can include creating a website, using social media, and creating promotional materials such as brochures or flyers.
Lead generation
Use lead generation techniques such as email marketing or pay-per-click advertising (on Google for instance) to attract potential clients to your business. This could also be as simple as responding to questions on social media forums or emailing previous customers who may now need more work carried out. Think about creating a good website which can act as a great ‘shop window’ for your business. This is surprisingly easy to do with websites such as GoDaddy.com.
Special offers
Consider offering special deals or promotions to attract new clients. For example, you could offer a discount for first-time customers or a free consultation or quote.
Partnerships
Partner with other businesses or professionals to cross-promote your services. For example, you could partner with an interior designer or estate agent to reach new clients.
Job management software
Gain more time for sales by automating some key admin tasks in your business is increased efficiency and organization. With a job management system, you can easily track and manage the progress of multiple projects at once, ensuring that nothing falls through the cracks. This can help reduce errors and ensure that projects are completed on time and within budget.
Another benefit is improved communication and collaboration. Job management software often includes features such as project scheduling, task tracking, and document sharing, which can help all team members stay informed and on the same page. This can lead to better teamwork and more successful project outcomes.
Additionally, job management software can help improve customer satisfaction by providing clients with real-time updates on the status of their projects. This transparency can help build trust and establish a good working relationship with clients.
By implementing these sales strategies, trade companies can effectively attract new clients and grow their business. It’s important to be proactive and continuously seek out new opportunities to promote your services and build relationships with potential clients.
For more business help and advice, visit fergus.com
