As a result of the course taken by the pandemic, Messe Frankfurt will not be holding any of its own physical trade fairs at the Frankfurt exhibition grounds between January and March 2021.
Consequently, the ISH exhibition will be taking place as a purely digital event, with a wide range of features on offer. These include exhibitor presentations (products, information, videos, contact persons, chat functions and one-to-one video calls), intelligent matchmaking that delivers suitable business partners for AI-supported lead generation, live streams and on-demand broadcasts of the supporting programme, and appointments for online meetings with exhibitors. And all of this will be available round the clock throughout the event, worldwide and in every time zone.
Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “It is important for our customers that we make a decision at an early date, as it would otherwise be time for them to begin investing in their trade fair presentations. Messe Frankfurt will continue working closely with its customers to ensure that its decisions serve the interests of the exhibiting industries.”
